Fundraising’s design group is hard at work producing eye-catching designs for stickers and prints for our sustainability shop’s items like shirts and tote bags. The members share their knowledge, creativity, and passion for the environment in unique ways. Isabelle L. (10) shared one of their brainstorm ideas, “endangered animals and endangered plants, especially those in California”. These topics are researched and the designers implement their creativity into designs. Artwork can have an impact on how we perceive things but the fundamentals of design is in the name rather than artwork. Isabelle said that she finds drawing rather relaxing and the design process doesn’t necessarily require too much artistic talent. Designers like Isabelle show the blend of artwork and passion for the environment, “I just finished a design for the fairy shrimp and it’s important because it’s an endangered species in California, so many people might not know about it or heard of it. I think through design, we can spread awareness this way”.
The production group runs the sustainability shop and creates the items that appear there. The members produce and create the stock to sell for the sustainability shop. Aditi K. (10), who is in charge of making tote bags, said “now we are just making stock... Right now we are just making a definitive amount of stock and dropping it off at Derry’s House.” She says that her plan is to just make orders and replenishing stock. Delivery is another process that proves to be challenging for the production team during the pandemic. Aditi outlines a temporary process, “You could either do a pickup at Derry’s house... or there is a delivery process in which Derry or one of the members could deliver the T-shirt or tote to their house for an extra fee.” The production team has challenges with obtaining and delivering stock, but Aditi says that so far it has been smooth. The marketing group has some struggles with the marketing process but do have ideas on how marketing should work this year. Marketing has always marketed to Local Leaders members and Amador Valley students. The pandemic makes the latter a challenge, so they are mainly focused on marketing to Local Leaders members. Kritika D. (9) shares that their marketing plan involves advertising on social media (Instagram, Discord), reaching out to people who have many followers to put ads on their pages, and giveaways. Just like in the delivery process, marketing has trouble with how to reach consumers and how to deliver to them. Kritika said that their barriers were “How are we going to get the money?... And we also have to deliver things, how are we going to reach them?”. These ethical questions hinder the marketing process during the pandemic but are working hard to effectively sell the products. Thanks to Aditi, Kritika, and Isabelle for participating in interviews!
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The journalism small group is so productive, and it actually feels like you are doing something. You have so many opportunities to collaborate with people you probably would not have met otherwise. I have made so many friends in this small group, and club meetings are always entertaining.
- Bavana Pydipati, Journalism Writers Head '24 Author:Local Leaders of the 21st Century Club Categories
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